First Lady Of Charity?

The Sun Friday 10 April carried a full page ad on page 7 by Berjaya Group:

"Congratulations
Y.A. Bhg. Datin Paduka Seri Rosmah Mansor
First Lady of Charity"
From Chairman/Chief Executive Officer
Board of Directors
Management and staff
BERJAYA.

First Lady of Charity? What's that??