MalaysianInsider reports:
"Tan Sri Dr Koh Tsu Koon confirmed in Parliament today that the government had engaged Apco Worldwide, an international public affairs and media relations company, to boost its image overseas.
The Malaysian Insider understands that the contract is worth some RM20 million but Koh, in a written reply to a question from DAP’s Serdang MP Teo Nie Ching, did not divulge the exact amount. "
"Tan Sri Dr Koh Tsu Koon confirmed in Parliament today that the government had engaged Apco Worldwide, an international public affairs and media relations company, to boost its image overseas.
The Malaysian Insider understands that the contract is worth some RM20 million but Koh, in a written reply to a question from DAP’s Serdang MP Teo Nie Ching, did not divulge the exact amount. "
How many lives can be saved with RM20 million? Who cares?
If you have a flawed product, no amount of promotion can sell it.
No one would even take it for free!!
What image?? It's already damaged!!
1 comment:
That public relation multi-national corporation has land itself on a gold mine, good for them. I am sure they will come out with great strategy of lies to boost umno-BN image oversea instantly, money well spent indeed!!
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