Sometimes a little can be very big. The little bit can make a big difference. Take the recent Bagan Pinang by-election results. This is what Uncle Lim has to say as reported in MalaysianInsider:
"Pakatan Rakyat’s (PR) loss in the Bagan Pinang by-election was a rude wake-up call for the coalition, indicating that it could not be overconfident of its popularity among Malaysians, said the DAP’s Lim Kit Siang. "
There have been many "expert" opinions on the embarrassing defeat of PR, especially for PAS. Let me add to this "expert" opinion. Don't ever look down or disregard the little ones, those minority voters. They may make the big difference. They will make or break you.
From my own thinking, if voters had a proper education and had a sense of moral and ethical principle, the opposition's job will be made easier. But lacking these attributes, PR has to do a lot of real PR, that is Public Relations to "educate" the voters and to "sell" their product with proper marketing strategies.
Don't get what I mean? Never mind; it's meant to be. Read between the lines and think.